Hi everyone, I’m creating an advertising campaign which challenges perceptions and encourages ‘pop-in’ visits to the National Portrait Gallery.
The target market will be people who work or study locally – Trafalgar Square, Covent Garden, Soho, The Strand, Whitehall etc, especially those who work in the media and creative industries (20-35 years old, culturally aware, young professionals).
The National Portrait Gallery’s brand personality can best be expressed as the perfect host, the Collection being the embodiment of the perfect party guest list, with the Gallery acting as benign host and master of ceremonies.
So, the idea has to be warm, clear, informative, accessible as well as lively and stimulating.
I have to come up with a tagline that will invite people to ‘pop-in’ to the Gallery.
Thanks~
It is an idea, however, in the guideline of the campaign, i need to use very warm, welcoming colours (such as dark red, mustard, purple, blue, light blue, and so on). It has to reflects on the brand values which are welcoming, inclusive, fresh, inspiring and enriching.
How about a blank frame with the tagline "Picture yourself here" – In the ad, you could say "Picture yourself here – if you can, there’s plenty waiting for you at the National Portrait Gallery"